Built for the creator who is running a real business.

Kept was built for the creator who is running this as a business, and losing deals to disorganisation rather than to bad content. The problem was never the pitch. It was everything that happened after it.

A pitch goes out and nobody knows whether it was read. Terms get agreed in a thread and the one that mattered is the one nobody wrote down. A licence expires and the ad keeps running, and the only person who could have noticed was busy filming the next thing.

Kept is the quiet infrastructure behind that work: a tracked link, a deal parser, a proper invoice, and a usage-rights monitor. Nothing is sent on your behalf. Every message leaves from your own address, when you press send, and not before.