How to Get Started in UGC
UGC is one of the few ways to get paid for making content without needing a big following. Here is how to start, what brands want, and how to land your first deal.
Guides
How to run the business side of UGC.
Finding brands, writing the pitch, reading whether it landed, and getting paid for the work once it does.
How UGC Creators Find Brands to Work With
Most creators pitch the wrong brands or pitch too broadly. Here are the five channels that work, and how to decide which to focus on first.
How to Know if a Brand Opened Your Pitch
Waiting to hear back is the worst part of pitching. Here is how tracked pitch links work, what they tell you, and how to follow up with confidence.
Notion vs Kept vs Spreadsheet for UGC Creators
Most UGC creators start with a spreadsheet. Some move to Notion. Here is an honest comparison of what each can and cannot do for managing brand deals.
How to Follow Up With a Brand Without Being Annoying
Following up is part of the job. Most creators either do not do it or do it wrong. Here is the approach that gets replies without burning the relationship.
Gifted Collaborations vs Paid Collaborations
A gifted collaboration pays you in product. A paid one pays you in money. Here is how to tell which is worth doing, what to check before you agree, and how to move a brand from one to the other.
What UGC Creators Actually Earn
Two thirds of creators earn under $10,000 a year and for most it is not their main income. Here is what the research says, why the averages mislead, and how to set a target you can actually hit.